What does the name mean?

PAIR DEAD – hitting two targets with two shots. In short, it’s perfection.

Our mission is unwavering, forged from the same fire that drives you to the stand. We don’t just make clothing; we give you an advantage. Every stitch, every fabric choice, every design detail is precision-engineered to raise your game. This is high-quality, high-performance apparel that doesn’t just look good; it actively helps you shoot better. Stylish. Sustainable. Packed with intentional features that respond to your every move, giving you that crucial edge when it matters most.

Whether you’re a Pro Shot, Club Shooter or relaxing after a day on the targets, we’ve got you covered.

Our ranges

Shooter favourites

Our
Story.

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Got something to share?

Share your shooting videos & photos with the group. We’ll put the finest submissions on our Facebook, Instagram, TikTok and in The Clubhouse and say thanks with 1000 Squad points. Plus our favourites will bag some PAIR DEAD goodies for nothing – so what are you waiting for? Hit the button…